Ardor · Brand one-pager

v1.0 · April 2026

ardor.institute

Ardor is the BAFA-compliance layer for Germany's data-centre waste-heat mandate. The platform quantifies recoverable thermal energy across 100+ facilities and generates §11b-ready reports in hours instead of months.

Color

#005D5D

Teal · Primary

brand · UI

#C17817

Amber · Accent

data · heat

#161616

Ink

text · dark

#FAF6F0

Warm paper

editorial bg

Type

Display

IBM Plex Serif — editorial headlines, statements of record.

Body · UI

IBM Plex Sans — running prose, interface labels, documentation.

Data · Label

IBM PLEX MONO — 4.2 TWH · 100+ FACILITIES · §11B BAFA

Logo

Block · Teal

Block · Amber

Block · Dark

Block · Mono

Mark · Teal

Mark · Amber

Mark · Black

Mark · White

Rules of use

Primary lockup: Block · Teal. Use whenever context allows.
Clear space: minimum ½ cap-height on all sides — never crowd.
Minimum size: 22 px / 8 mm in height for block lockups; 16 px / 6 mm for the icon mark.
Do not: stretch, recolour outside the four approved variants, add effects, or lock up with other marks.
Amber: reserved for data, heat and accent. Not a substitute for teal in primary UI.